Impacts of storytelling on experiential service assessment

Authors

• José Larco, Universidad de Ingenieria y Tecnologia
• Romina Viñas, Universidad de Ingenieria y Tecnologia
• Kunpeng Li, Air Force Institute of Technology
• Amir Gharehgozli, California State University, Northridge

Document Type

Article

Publication Date

9-22-2026

Comments

© 2026 Emerald Publishing Limited

DOI

10.1108/CBTH-12-2025-0350

Source Publication

Consumer Behavior in Tourism and Hospitality (ISSN 2752-6666, 2752-6674)

Recommended Citation

Larco, J. A., Viñas, R., Li, K., & Gharehgozli, A. (2026). Impacts of storytelling on experiential service assessment. Consumer Behavior in Tourism and Hospitality, 1–16. https://doi.org/10.1108/CBTH-12-2025-0350