Document Type
Article
Publication Date
8-15-2017
Abstract
Purpose: The purpose of this paper is to demonstrate an improved method for forecasting the US Army recruiting. Design/methodology/approach: Time series methods, regression modeling, principle components and marketing research are included in this paper. Findings: This paper found the unique ability of multiple statistical methods applied to a forecasting context to consider the effects of inputs that are controlled to some degree by a decision maker. Research limitations/implications: This work will successfully inform the US Army recruiting leadership on how this improved methodology will improve their recruitment process.
Practical implications: Improved US Army analytical technique for forecasting recruiting goals.
DOI
10.1108/JDAL-03-2017-0001
Source Publication
Journal of Defense Analytics and Logistics
Recommended Citation
McDonald, J. L., White, E. D., Hill, R. R., & Pardo, C. (2017). Forecasting US Army enlistment contract production in complex geographical marketing areas. Journal of Defense Analytics and Logistics, 1(1), 69–87. https://doi.org/10.1108/JDAL-03-2017-0001
Comments
All articles published in JDAL are published Open Access under a Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. CC BY 4.0
Sourced from the publisher version of record at Emerald. The citation and DOI link are noted below.