Date of Award

3-2001

Document Type

Thesis

Degree Name

Master of Science

Department

Department of Operational Sciences

First Advisor

Kenneth W. Bauer, PhD

Abstract

A changing public disposition towards military service has all four military branches rethinking recruiting practices. This Air Force is reacting to this new recruiting climate by increasing the bonuses for new recruits, pumping up advertising budgets, and bolstering recruiting personnel levels. This thesis provides a new tool for assessing how to allocate these new resources. Discriminant Analysis is used to identify population characteristics that categorize recruiting locations. A methodology is constructed that can discriminate between communities where interest is high in military service and where recruiting efforts will not be productive.

AFIT Designator

AFIT-GOR-ENS-01M-18

DTIC Accession Number

ADA391225

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