Date of Award

3-10-2010

Document Type

Thesis

Degree Name

Master of Science in Engineering Management

Department

Department of Systems Engineering and Management

First Advisor

Alfred E. Thal, Jr., PhD

Abstract

To be sustainable, an organization must be balanced in the three principles of economy, environment, and society. Advances in pro-environmental technology have overcome roadblocks limiting the economic and environmental principles. The remaining hurdle to becoming sustainable is having society’s beliefs and behaviors align. Understanding the interaction between an individual’s environmental belief and environmental behaviors is essential to bringing them into alignment. To explore this relationship, a model was developed that included the new ecological paradigm (NEP) scale and a generalized version of the theory of planned behavior (TPB). The attitudes, intentions, and use of six pro-environmental products were measured in an electronic survey. It was found that the model was adequate in measuring the general attitudes, intentions, and behaviors of individuals. In addition, environmental concern was shown to correlate with the attitudes of an individual. It was also found that the survey questionnaire should be modified to strengthen the relationships found.

AFIT Designator

AFIT-GEM-ENV-10-M09

DTIC Accession Number

ADA521293

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