Date of Award
3-10-2010
Document Type
Thesis
Degree Name
Master of Science in Engineering Management
Department
Department of Systems Engineering and Management
First Advisor
Daniel T. Holt, PhD
Abstract
The extent to which three change introduction strategies (i.e., opinion leadership, edict, and change message) influenced readiness for change were tested at four locations as part of a quasi-field experiment with three groups receiving an enriched change message and one control group. Readiness was measured before and after change implementation where it was hypothesized that change readiness would be most improved within the groups that heard the most persuasive and rich change messages. These hypotheses were not supported and data indicated that the differing treatments were never received by the majority of the change recipients, rendering the results of the experiment questionable. Despite this, the findings provide a solid, theoretically grounded framework that can guide future projects.
AFIT Designator
AFIT-GEM-ENV-10-M06
DTIC Accession Number
ADA538739
Recommended Citation
LeBlanc, Ryan L., "The Effects of Opinion Leaders and Change Messages on Organization Member Change Attitudes: A Field Experiment" (2010). Theses and Dissertations. 2117.
https://scholar.afit.edu/etd/2117