Diffusion of Autonomous Vehicles as an Organizational Innovation

John D. Atkinson IV


All organizations incur costs during the adoption and diffusion of new innovations. Adoption can fail, or organizations can incur excessive costs if diffusion is executed poorly. Diffusion of innovation is a long-standing field of research, but autonomous vehicles present a rarely-seen level of disruptiveness to commercial/governmental organizations and to societal norms. This merits scrutiny of organizations with large vehicle fleets, such as the USAF. The findings of this research assess USAF readiness to adopt autonomous vehicles along extant factors from literature.