A Test of the Theory of Reasoned Action at the Group Level of Analysis

Author

Thomas A. Fitch
Edward A. McCarty

Date of Award

9-1993

Document Type

Thesis

Degree Name

Master of Science

Abstract

A vast array of studies exist which have sought to explore the relationships between behavioral intentions, job satisfaction, turnover and performance at the individual level of analysis. Recent efforts to move to the group level of analysis have shown some promise, but few exist. The crux of the issue under consideration here was whether or not there was utility in treating attitude-intention-behavior linkages as group level phenomena. Both Schneider (1987) and George (1990' contend that, while individual analysis cannot be discounted as a means of understanding behavior, there is also value in examining group-level phenomena. The purpose of this study was to test the generalizability of Fishbein and Ajzen's (1975) model to the group level of analysis by assessing the pattern of relationships among attitudinal, intentional, and behavioral variables. The objective of the project was to determine whether or not the basic assumptions of the theory held at the group level of analysis.

AFIT Designator

AFIT-GLM-LAR-93S-16

DTIC Accession Number

ADA273965

Comments

Presented to the Faculty of the School of Logistics and Acquisitions Management of the Air Force Institute of Technology

The authors' Vita pages are omitted.

Recommended Citation

Fitch, Thomas A. and McCarty, Edward A., "A Test of the Theory of Reasoned Action at the Group Level of Analysis" (1993). Theses and Dissertations. 7292.
https://scholar.afit.edu/etd/7292